As a result of multiple iterations of wire framing and prototyping and a couple rounds of focus group feedback, a new flow and skin was adopted and in the process of implementation currently. The finished product will improve user experience with a cleaner, simpler UI, be stylistically more cohesive and increase the retention rate of first-time users.
FINAO, which is an acronym for Failure Is Not An Option, is a fresh startup out of Mukilteo, WA passionate to help people achieve their personal goals and aspirations, otherwise known as “FINAOs”. As Lead Front-End Web and Mobile UI Designer, I was able to mould their brand and create an experience that reflects it across platforms. The app is simply called “FINAO”, available on both Android and iOS.
FINAO, which is an acronym for Failure Is Not An Option, is a fresh startup out of Mukilteo, WA passionate to help people achieve their personal goals and aspirations, otherwise known as “FINAOs”. As Lead Front-End Web and Mobile UI Designer, I was able to mould their brand and create an experience that reflects it across platforms. The app is simply called “FINAO”, available on both Android and iOS.
Initial sketches/ideation before prototyping stage.
Close-up diagram of multiple concepts considered (all prototyped in InVIsion).
Diagram of user flow for creating a FINAO (AKA “goal”), making a post and adding details to the post.
Focus group detailing multiple concepts/ideations through diagrams and live InVision demonstration. Feedback collected via questionnaire and speak aloud.
If I had asked people what they wanted, they would have said faster horses. –Henry Ford