FINAO, which is an acronym for Failure Is Not An Option, is a fresh startup out of Mukilteo, WA passionate to help people achieve their personal goals and aspirations, otherwise known as “FINAOs”. As Lead Front-End Web and Mobile UI Designer, I was able to mould their brand and create an experience that reflects it across platforms. The app is simply called “FINAO”, available on both Android and iOS.
Initial sketches/ideation before prototyping stage.
Close-up diagram of multiple concepts considered (all prototyped in InVIsion).
Diagram of user flow for creating a FINAO (AKA “goal”), making a post and adding details to the post.
Focus group detailing multiple concepts/ideations through diagrams and live InVision demonstration. Feedback collected via questionnaire and speak aloud.